About

Tone Deaf School of Music required a unique brand that was ‘cool’ yet remained appropriate for educational use. Working on creation and continuation of this brand meant considering how a musical educational body can be promoted and applied to varying applications whilst capturing the owner’s vision.

 

Illustration was a major component of developing this brand. The brief required a unique image to be created for and applied to each individual campaign. Each campaign needed to tell a story, communicating a message about the school's personality and purpose.